Developing a leading app-family for the sports and fitness industry in the US

Over the course of more than a decade, our mobile development team has fostered a successful partnership with our sports and fitness industry partner, resulting in the creation of numerous niche-specific apps. Through continuous integration, the addition of new features, and the development of brand-new apps, the app family remains at the forefront of the market, with industry-leading apps that consistently meet the evolving needs of its users.
Outcome

Over fourteen apps are currently accessible to beginners and sports and fitness enthusiasts, catering to a diverse range of user needs, incentivizing users to achieve a better life through sports and fitness.

Some of these apps provide highly personalized workout plans tailored to individual users' preferences, incorporating intricate user data and feedback for a customized experience.

As many of these apps share a common architecture, maintaining them and introducing new features is streamlined and efficient.

What problem is solved?

Building the app family, this project focuses on the identified needs of the industry. To promote greater physical activity, the apps feature an intuitive UI/UX optimized for all relevant devices, seamlessly integrating health data and providing clear, easily accessible statistics.

By making use of big data through AI capabilities, users receive a highly personalized fitness guide that not only replaces the need for a personal trainer but can even surpass it.

Given the large user base, special attention was given to ensuring compliance with relevant regulations such as GDPR, CCPA, and others.

How are these apps better than the competition?

Through their profound understanding of the industry, the client has not only achieved but also maintained their position as an industry leader. By consistently anticipating the evolving needs of users, attentively listening to user feedback, integrating multiple analytics tools and leveraging the latest mobile development capabilities, they have successfully integrated data-driven insights to drive their success.

Another key factor lies in the strategy of constantly keeping track of the market through multiple apps. This approach involves investing in the further development of successful apps while replacing underperforming ones with new, innovative alternatives.

Benefits of our partnership

Commitment and continuity

With over eight iOS and Android developers working on these apps in just the past four years, these mobile software products have repeatedly reinvented what users can achieve through technology.

As the sole software development team working on this app ecosystem for over a decade, our success is due to our commitment to our partners' objectives and enhancing user experience.

Through numerous iterations and testing of these sports apps, our developers and QA team have also become more fit, thanks to this partnership.

Integrating the newest technological know-how

By using user data across all apps in this family, combined with feedback from app stores and the latest AI capabilities, these apps offer one of the best experiences in the sport and fitness industry, as demonstrated by their popularity.

A standout feature of their technological sophistication is the ability of the main apps to even recognize complex environmental factors, such as distinguishing whether a user is running outdoors or on a treadmill.

It’s also worth mentioning that by efficiently managing all Apple Store and Google Play updates, integrations and dependencies, users consistently have access to the latest versions of these popular apps.

Quick response to change

Long-standing partnerships cannot be built without flexibility. Readiness for change according to market shifts, technological innovation and the implementing software development team are the main elements of a successful partnership.

With custom processes and direct communication channels the mobile team offers solutions in real time to new requests from the market or partner.

Technologies used

Native iOS
Native Android
Core ML
10+ years of continuous partnership
Highlighted app reached
1 mil users in 3 years
Highlighted app reached
520 000+ downloads
Highlighted app reached
6 mil+ app sessions
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John Doe, Project Manager
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